Daniel Alef, is an award-winning author of PALE TRUTH, an American historical novel named Book of the Year in general fiction by Foreword Magazine at BEA in 2000 and subject of outstanding reviews from Publishers Weekly; the American Library Association’s Booklist, the American Library Journal, and others.

Titans of Fortune, Mr. Alef’s biographical profiles of America’s great moguls, men and women who had a profound impact on America and the World, began in April 2003. Since then he has written several hundred biographical profiles and authored books on the automotive pioneers, America’s great inventors and innovators, and the moguls of sales and marketing.

Mr. Alef was a syndicated columnist whose articles under the Titans of Fortune byline appeared in the Santa Barbara News Press (formerly a New York Times regional press) and the Lee Newspapers (formerly the Pulitzer newspapers). He has been an author of articles in the U.S. and abroad ranging from the Journal of Taxation and American Profile to Australian Business Solutions, one tax book for the Bureau of National Affairs (now Bloomberg BNA), and a contributor to Sage Publishing’s ”Gender & Women’s Leadership: A Reference Handbook.” Mr. Alef is a “best-selling author” in the Apple iBookstore and his ebook titles have been best-sellers on Amazon’s Kindle.

Mr. Alef practiced tax and corporate law for more than 25 years and served as the CEO of a small public company before embarking on his writing career. This, combined with his academic background— B.S. from UCLA; J.D. from UCLA Law School; LL.M. from the London School of Economics and Political Science; and post-graduate work at Cambridge University (Queen’s College)—gives him the perception to analyze the powerful titans and their achievements, and to place their lives and triumphs in a larger perspective. As a result he has appeared as an expert on A&E’s Biography.com for Steve Jobs and Mark Zuckerberg, and on Discovery’s Military Channel in connection with Neil Armstrong, J. Edgar Hoover , Sterling Hayden, Wehrner von Braun, “Wild Bill” Donovan, the House Committee on un-American Activities and Kelly Johnson. This past year Investors Business Daily quoted him in their Leaders & Success series of articles on William Wrigley, Cyrus McCormick, Warren Bechtel, Cornelius Vanderbilt, J.P. Morgan, and George Pullman. He was also quoted recently in The New York Times, appeared on NPR, and German Public Radio’s story on Charles Lewis Tiffany. Mr. Alef has also appeared on Literary Gumbo in connection with his close friend, the late June Breton Fisher, and her book “When Money was in Fashion,” a biography of her grandfather, Henry Goldman, founder of the investment banking division of Goldman Sachs.

Alef is a frequent lecturer at universities, libraries, and other diverse forums--from a lecture on Steve Jobs at Amherst College or J. Edgar Hoover at the University of California at Santa Barbara, to history lectures at the Chicago public library, Rotary, the Channel Cities Club, and historical societies. He currently sits on the Board of Trustees of the University of California at Santa Barbara History Associates and does occasional consulting for such organizations as Accenture. The author is a black belt in judo, former head sensei of the UCSB Judo Club, pilot, member of the Experimental Aircraft Association (EAA), former member of the Aircraft Owners and Pilots Association (AOPA), and former trustee of the Santa Barbara Historical Museum. He divides his time between New York and Santa Barbara.