Daniel Alef has written many legal articles, one law book, one historical anthology,Centennial Stories, and authored the award-winning historical novel, Pale Truth (MaxIt Publishing, 2000). Foreword magazine named Pale Truth Book of the Year for General Fiction in 2001 and the novel received many outstanding reviews including ones from Publishers Weekly and the American Library Association’s Booklist. A sequel to Pale Truth, currently entitled Measured Swords, has just been completed. He is a contributor to Sage Publishing’s recently published reference work Gender and Women’s Leadership and his business articles have appeared in magazines as far away as Australia.

Titans of Fortune, Alef’s biographical profiles of America’s great moguls, men and women who had a profound impact on America and the World, began in April 2003. Since then he has written more than 300 biographical profiles and authored books on the automotive pioneers, America’s great inventors and innovators, and the moguls of sales and marketing. Mr. Alef’s experience as a lawyer, CEO of a public company, a rancher, and author, combined with his academic background—UCLA (B.S.), UCLA Law School (J.D.), the London School of Economics and Political Science (LL.M.), and Cambridge University (post-graduate studies)—gives him the perception to analyze the powerful titans and their achievements, and to place their lives and triumphs in a larger perspective. The Titans of Fortune series of articles appeared in several newspapers including the Lee Newspapers, Knight-Ridder, and became a weekly column in the Santa Barbara News Press.

Today, the Titans of Fortune biographical profiles are best-selling titles on Amazon and the Apple iBookstore.

Mr. Alef resides in Santa Barbara with his family. He is an avid runner, judo player (black belt and head instructor of the UCSB Judo Club), reader and traveler.