Reo, the three-letter word meaning “early classic car? in crossword puzzles, is named for its inventor, Ransom E. Olds. Most of us are more familiar with another car bearing his name--Oldsmobile. More than 35 million Oldsmobiles have been sold since Olds produced his first car, but on April 29, 2004, the last Oldsmobile rolled off the assembly line in Detroit. General Motors had ended the line, blaming the decision on poor brand identification. Olds is regarded as the first of the great American automobile pioneers. He not only sold the first car manufactured in America, his company was the first of the great automobile enterprises, a model and training ground for the Dodge brothers, Henry Ford, Henry Leland (founder of Cadillac and Lincoln), and other automotive trailblazers.