The Fabulous Fisher Brothers: The Rothschilds of America
Several prominent brother teams pioneered the American automobile industry: Horace and John Dodge, Charles and Frank Duryea, Francis and Freelan Stanley, five Studebaker brothers and James and William Packard. However, the seven burly Fisher brothers were not only the most numerous of all the families, each one extensively involved in developing the famous â€œBody by Fisherâ€? brand and subsequently General Motors, they were also among the most successful of the automobile titans. They amassed great wealth during their extensive careers and even more so following their retirement from the automobile industry. Their Horatio Alger-like rise to the top of the automobile industry pyramid is second only to the story of Henry Ford as they emerged from the horseless carriage era into the world of Chevrolets, Cadillacs and the development of more than 70 million cars bearing their logo. And they were so wealthy that it is rumored they lost $3 billion in the 1929 stock market crash, yet managed to salvage $500 million from the economic carnage. Detroitâ€™s 29-story gilt-topped skyscraper, the Fisher Building, called â€œA Cathedral to Commerce,â€? remains the only poignant reminder of the impact the brothers had on the evolution of automobiles.